Q BEHAVIORAL THINKING
Validators systems UX - "One Way" revolution 2022 Ministry of Transport and Road Safety
UX DESIGN | UX RESEARCH | PROTOTYPING
YEAR 2022
FIELD System UX
ROLE Freelance, UX Designer in Q-BEHAVIORAL THINKING team
UX research and UX design – Validation systems used in buses and ticket machines located in central stations throughout Israel.
The UI was not under our responsibility and was decided and created by another company.
The project was done by the company Q-BEHAVIORAL THINKING
01
The reform
The public transport service revolution “One Way” connecting Israel by public transport, making it easy and worthwhile to travel wherever, and whenever you like at one clear cost.
As part of the new reform, the trips change and the price is calculated according to the distance in kilometers.
02
The goal
Creating a user interface for public transport passengers in Israel that would easily explains how they should choose the most worthwhile and correct trip for them. Since todays travel rates are calculated according to the air distance in kilometers and not according to the starting point and the destination as it was done until today.