The design of the website for Roy Bendor Cohen is clean, minimal, and content-focused, aiming to reflect intelligence, clarity, and thoughtful expertise. The use of generous white space, refined typography, and restrained visuals helps position him as a serious and credible authority rather than a commercial brand. The main goal of the design is to build trust and communicate his role as a speaker, thinker, and founder of Q Behavioral Thinking, while allowing visitors to explore his ideas, articles, and speaking topics. It is designed to support personal branding, establish professional authority, and encourage potential clients, organizations, and event planners to engage with his work and invite him for talks, workshops, or consulting.